Cult-favorite beauty retailer Glossier returns to Ponce City Market—this time for good.
In early 2020, the brand hosted a pop-up at the venue, a Best of Atlanta winner for its Instagram-worthy decor like millennial pink foam walls modeled after a recording studio, a playlist curated by DJ Ohso, and a mirrorball photo booth—all a nod to the city’s thriving music scene.
According to Glossier’s SVP of Retail Kristy Maynes, the brand is “excited to return to Atlanta and re-engage with [the] community with a permanent storefront.”
Inspired by the Richard Meier-designed High Museum of Art and the brand’s You Solid perfume, the new brick-and-mortar space features curved passageways and walls decorated in hues of Glossier’s iconic light pink and bright red—an homage to Atlanta’s own Coca-Cola. The playful, interactive store also includes design elements like innovative wavy-design product testing tables, the “You Look Good” selfie mirror, and a “Wet Bar” for sampling Glossier’s line of serums and cleansers. Shop for best sellers like Cloud Paint blush, Brow Boy pomade, and Milk Jelly cleanser as well as exclusive local merchandise like a Mini Beauty Bag. Glossier will donate $5 from each of the bags sold in-store to the Women’s Entrepreneurial Opportunity Project, Inc. (WEOP), an Atlanta-based organization that supports economic advancement for women of color who are self-employed and small business owners through education, resources, and professional networks.
Founded in 2014, Glossier has five permanent storefronts in London, Los Angeles, Miami, Seattle, and Washington, DC. The Atlanta store (675 Ponce de Leon Avenue Northeast) is open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 8 p.m.